Wednesday, July 9, 2025

Companies Revamp Bitcoin Strategies as Billions in New Capital Flood In

Bitcoin

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This week, several companies made significant announcements, underscoring the growing institutional push into Bitcoin. These moves encompass capital raises, market listings, custodial partnerships, and treasury infrastructure upgrades.

Key Highlights

  • GameStop has priced $2.25 billion in convertible notes, with potential allocation toward Bitcoin-related investments.
  • Cipher Mining quietly added 111 BTC to its holdings—previously missed in last week’s report.
  • The Blockchain Group received shareholder approval to raise up to €10 billion in capital to fund expansion.
  • H100 Group has partnered with STOKR to explore tokenized convertible loan options.
  • The Smarter Web Company announced its admission to the OTCQB market under ticker $TSWCF.
  • The Blockchain Group also shared plans to list soon on the OTCQX market.
  • DDC Enterprise selected BitGo as its primary custodian for Bitcoin assets.
  • Vanadi Coffee appointed Bit2Me as its liquidity provider and custodian.
  • HK Asia Holdings rebranded to Moon Inc, signaling a strategic identity transformation.
  • KULR will execute a 1-for-8 reverse stock split as part of its broader positioning strategy.
  • Bluebird Mining, a prospective treasury gold miner, is reportedly planning to purchase £200,000 worth of BTC mining equipment.
  • Standard Strategies announced a $500k private placement, with £250k backing from Tiger Royalties. The firm is focused on analytics and infrastructure for maximizing Bitcoin treasury returns.

Outlook

These announcements reflect a deepening trend of corporate engagement with Bitcoin—not merely as a store of value but as an integral component of broader capital strategies and custodial planning. As more companies weave BTC into their operational and financial frameworks, institutional adoption is evolving from basic holdings into structured, long-term treasury programs.

Author

Kosta Gushterov

Reporter at Coindoo

Kosta has been part of the team since 2021 and has solidified his position with a thirst for knowledge, incredible dedication to his work, and a “detective-like” mindset. He not only covers a wide range of trending topics but also creates reviews, PR articles, and educational content. His work has also been referenced by other news outlets.

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