Thursday, January 29, 2026

Bitcoin Promotion Lawsuit Against Cuban and Mavericks Dismissed Due to Jurisdiction Issues

Voyager Suit Against Mark Cuban and Dallas Mavericks Dismissed on Jurisdiction Grounds

A recent legal battle involving cryptocurrency, celebrity endorsements, and the world of sports has taken a significant turn. A U.S. federal judge has dismissed a class-action lawsuit against billionaire Mark Cuban and the Dallas Mavericks, primarily citing a lack of personal jurisdiction in Florida.

Overview of the Lawsuit

The lawsuit, initiated in 2022, accused Cuban and the Mavericks of promoting Voyager Digital’s products through various public platforms, contributing to significant investor losses following Voyager’s bankruptcy. With the cryptocurrency sector experiencing turbulent fluctuations, this case is part of a broader wave of lawsuits targeting high-profile figures—celebrities, athletes, and sports teams—linked to collapsed crypto platforms.

Jurisdictional Ruling

Judge Roy K. Altman, presiding over the U.S. District Court for the Southern District of Florida, concluded that there was an inadequate legal connection between the alleged promotional activities and the state of Florida. His ruling emphasized that nationwide marketing or online promotions do not inherently constitute the purposeful targeting of Florida residents under state law or constitutional standards.

The court did not delve into the merits of the case concerning misleading or improper marketing tactics; instead, it centered on jurisdictional limitations. The plaintiffs had argued that Cuban’s public statements and the Mavericks’ promotions were sufficient to warrant a legal claim in Florida. However, the court ruled otherwise, stating that the actions did not establish a legal presence in the jurisdiction.

Details of the Promotions

Among the allegations highlighted in the suit were remarks made by Cuban during a press conference in October 2021, where he disclosed his personal investment in Voyager. Furthermore, the lawsuit pointed to a specific Mavericks promotional event that offered customers $100 in Bitcoin for opening an account with the Voyager app.

Cuban’s legal representatives maintained that neither he nor the Mavericks had specifically targeted Florida residents. They also stressed that Cuban consistently advised caution to individuals considering investments in cryptocurrency.

Legal Representation and Defense

The legal team representing Cuban, from the firm Brown Rudnick, expressed satisfaction with the dismissal, emphasizing that the ruling reaffirms the principle that broad national marketing campaigns cannot establish jurisdiction simply based on claims from harmed investors. Lead counsel Steve Best noted that while plaintiffs may attempt to refile elsewhere, the defense is fully prepared to challenge their claims, confident in their legal standing.

Cuban, known for his assertive business strategies, is unlikely to settle, particularly when he believes in the legitimacy of his position.

Background on Voyager and Its Collapse

Voyager Digital’s fall from grace began with its Chapter 11 bankruptcy filing in July 2022, following a series of market declines and counterparty failures. At its peak in 2021, Voyager boasted over $5 billion in assets and served approximately 3.5 million clients. The company’s abrupt downfall opened the floodgates for lawsuits from investors keen to explore the legal frameworks surrounding crypto marketing and celebrity endorsements.

Cuban’s Stake in the Mavericks

In late 2023, Mark Cuban sold his majority stake in the Dallas Mavericks to casino mogul Miriam Adelson but retained a minority share and continues to be involved in the team’s operations. This transition marks a new chapter in Cuban’s business endeavors, yet he remains a significant figure in discussions around cryptocurrency and its regulation.

This dismissal may close one chapter in the unfolding saga of legal battles against crypto platforms but only adds to the ongoing discourse about responsibility and accountability in celebrity endorsements and the burgeoning world of digital assets.

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