Barcelona’s Controversial New Sponsorship with ZKP

On Friday, FC Barcelona announced a new partnership with blockchain company Zero Knowledge Proof (ZKP), a move that has raised eyebrows across the football community. The deal positions ZKP as Barcelona’s global blockchain partner until 2028, wrestling with various questions regarding the legitimacy and implications of such an association.

The Details of the Sponsorship

ZKP, which describes itself as a decentralized AI company, will incorporate its digital advertising assets through Barcelona’s communication channels for the next two years. This collaboration aims to explore the dynamic intersection of sports and blockchain technology, as clubs increasingly seek innovative ways to engage their fanbase.

Controversy Over ZKP’s Background

One of the key points of contention surrounding this partnership is the profile of ZKP itself. Formed in 2022, the company only became publicly traded in 2025, leading many to question its track record. While Barcelona has historically aligned itself with well-established global brands, ZKP currently lacks a reputation in the market, evidenced by its relatively modest following of just 141 users on its Twitter/X account.

Adding to the intrigue, ZKP plans to launch its blockchain services on November 27, a mere weeks away. At present, it has only two official partners: FC Barcelona and the NRL-side The Dolphins.

Pinned Tweet Draws Outrage

Perhaps the most alarming aspect of ZKP’s public presence is its choice to feature a pinned tweet from Andrew Tate, a controversial figure known for his problematic views on women and society. Tate’s opinions on AI and blockchain are heralded by ZKP as heralding “the future,” a position that stirs considerable concern given Tate’s ongoing legal battles.

The Legal Troubles of Andrew Tate

Currently, Andrew Tate is facing serious legal troubles in Romania, where he is awaiting trial on multiple charges, including human trafficking and rape. He is simultaneously confronted with various allegations in the UK, which include charges of rape and bodily harm. His notorious reputation stands in stark contrast to Barcelona’s affirmation of equality and feminism, raising fundamental questions about the ethics of this new partnership.

Barcelona’s Values at Odds with Sponsorship

FC Barcelona has publicly committed to championing values of equality and respect, particularly following the heightened discourse surrounding gender issues after their Women’s World Cup success. This partnership with ZKP, and by extension its association with Tate, runs counter to those very principles, leading many fans and commentators to express dismay.

As the football world watches closely, the implications of this sponsorship are yet to fully unfold. Barcelona’s decision to partner with ZKP could reflect shifting trends in how sports organizations engage with emerging technologies and controversial figures, but it also risks alienating a fanbase deeply rooted in the values the club has historically represented.